Conversions API (CAPI)
Send conversion data directly from our server to Meta to bypass browser limitations.
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Integrate Meta Ads with Kanalio
Boost ad performance with high-quality event matching and Conversions API.Connect with 8+ tools.
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About Meta Ads
Meta Ads (Facebook & Instagram) is a powerful audience-based advertising platform. By integrating Meta Ads with Kanalio, you can use the Conversions API (CAPI) to track bookings accurately, optimize your ad spend, and build advanced audiences for retargeting.
What you can do with Meta Ads + Kanalio
Quick ideas to get value from day one.
Event Match Quality
Improve your ad targeting by providing Meta with high-quality user signals for better matching.
Retargeting Campaigns
Automatically build audiences of users who started a booking but didn't finish.
Documentation
Recommended articles to set up, validate, and get value from this integration.
FAQ about Meta Ads
If you can't find what you're looking for, talk with our team.
FAQ
What is the Meta Conversions API (CAPI)?
CAPI is a server-side integration that allows you to send events directly from Kanalio's server to Meta, ensuring data accuracy even when cookies are blocked.
Does Kanalio handle event deduplication?
Yes, Kanalio sends matching event IDs for both browser and server events, allowing Meta to deduplicate them and prevent double counting.
Which events are tracked by default?
Kanalio automatically tracks standard events like ViewContent, InitiateCheckout, and Purchase, including full transaction value and currency.
Can I use the Test Event Code?
Yes, you can enter a Test Event Code in the Kanalio settings to verify that your server-side events are reaching Meta correctly.
Is Advanced Matching supported?
Yes, Kanalio sends hashed customer data (like email and phone number) to help Meta improve attribution and audience matching.
Boost your Meta Ads ROI
Our marketing experts can help you set up advanced tracking and custom audience strategies.
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